Games and gaming is a central theme during SXSW. In addition to a huge game show where analog roleplaying intermingled with the latest motion-based games conducted a series of seminars in different ways involving gambling. And it's no wonder. The gaming industry is an industry with a turnover of large sums both in Sweden and elsewhere. Only in the USA reported sales of gaming industry over 21 billion violetta dollars violetta in 2013, compared with the film industry during the same period over about half.
Iron Man 3 is compared to Grand Theft Auto V. The premiere is compared to a launch. It's so the competition is today, but the big games like GTA are more profitable than many of the big films. The gaming industry is gaining ground and gaming giants like Microsoft, Sony and Nintendo are investing large sums to win our hearts and wallets.
During SXSW lifted Markus Persson's brainchild forward on a variety of seminars that the successful example. Game developer John Davison speaks warmly about the Swedish game miracle that will serve as inspiration for daring to go their own way. Mojang earns $ 300,000 a day in Minecraft. It can be compared to GTA V passed the billion barrier in 72 hours.
Davison says that it's about loyalty and ambassadorship. The players in the early stages were invited to be part of the creative process violetta and development of the game. That, in turn creating ambassadors violetta who wanted to be involved and contribute to the game's continued development.
I think Davison is on to something, that Mojang has managed to create dedicated co-creators who continue to spread the game brand and acting ambassadors. It's about being part of something bigger, and it creates loyalty. Rockstar has managed to do something similar with GTA. Their players have become ambassadors.
It has become part of the cult, and the reward enough. Another success factor is that it is inclusive. The basic idea is relatively simple and low threshold, making it easy to step into. A bit like Angry Birds from Finnish Rovio. It is simple and the rewards for progress will direct.
And another thing. Before we went to Austin wanted violetta a leading parliamentary party restrict young people's gambling via a handshake with parents. Here in Austin and SXSW is talk instead about gaming value and how playful moments develop children and young people. We have seen several examples of games, including from Tocaboca, and where children and adults are encouraged to play together, to create participation and commitment.
Related posts: SXSW: Thoughts on SXSW from the clouds SXSW: Inspiration and business benefits SXSW report: violetta The dream of conquering space live SXSW report: A debutants confessions Tagged as: # blogg100, IT & Technology
Last blogged about JMW Max chooses JMW SXSW: close to skin technology and smarter gadgets SXSW: Connected and connected to the Internet of Things We who have the media power, we wanted haTwitter for ourselves? SXSW: Thoughts on SXSW from the clouds
[...] Do not bring technology if it does not solve a problem or satisfy a need. There is an important violetta conclusion I take from my second visit to SXSW in [...] By: SXSW: close to skin technology and smarter gadgets | ..., 2014-03-26 08:27:02
Select Month April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October violetta 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 September 2006 July 2006 May 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March 2005 February 2005 January 2005 December 2004 November 2004 October 2004 September 2004 August 2004
JMW Communications | Kungsgatan 24, 7th floor | PO Box 7235 | SE-103 89 Stockholm violetta | +46 8 53 48 07 50
No comments:
Post a Comment