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Language is both a tool for cultural and intercultural communication, and promote cultural and cross-cultural communication; naver Similarly, the network is a kind of cross-media culture, but also a cross-cultural media. In this context, the Chinese film "going out" that is spread naver overseas Chinese movie, naver of course, inseparable from both the appropriate use of language planning and language policy, we can not ignore the cultural construction of cross-media and network platforms. A According to the data published by UNESCO in 2009, is currently the world's remaining 6,000 languages; naver [ ] where UN languages including Arabic, naver Chinese, English, French, Russian and Spanish six kinds. In these six languages, English is the most common one international language, but also the most powerful language; English-speaking population of over 461 million, is also the world's 75 countries in English as the official language in these countries exclusively more than 70% of the world's wealth; naver addition, there are over 1.01 billion worldwide who are learning English. Radio programs around the world, 60% are broadcast in English; American film, television and pop music with a global dominant, basically in English; [ ] International Conference on more than 90% are also English as their first exchange language. [ ] in the "language imperialism" (1992), a book, the Danish scholar Robert Philipson noted that foreign language promotion is part of the U.S. global strategy; diffusion and its global lingua franca status of English, but also the core of English-speaking countries (in English-speaking countries) the results of conscious language planning, language imperialism performance areas; [ ] but American scholar Samuel Huntington disagree, in his opinion, English only means of knowledge exchange in the world , the common language is only a "process" rather than "destroy" the language differences naver and cultural differences in the way; as the common language of English is "communication tool" rather than "identity and roots of social groups"; fact, English. naver " Non-nationalization of, "or" minimum degree of nationalization. " [ ] can be seen, both the reality of English hegemony against Philipson and Huntington, the conclusion is different. Nevertheless, naver the two sides have not shied away from a profound impact on English as a language of its own strength and other languages generated. So far, any kind of international spread, naver it is impossible to ignore the basic situation of English as the lingua franca of the world, nor should disregard other languages are struggling to compete for the right to speak their own unique situation. With the proliferation of the world's languages, struggle for power, the decline and extinction of complementary historical process, as a mutual exchange, communication and participation in the global platform, the Internet has become not only the world's naver largest media today, and is moving toward naver a " network is the media, "the universality of outlook. According to the latest data the International Telecommunication Union (ITU) released February 27, 2013 in Geneva shows that despite the developed naver and developing countries in terms of Internet use, there are still large differences, but by the end of 2013, global Internet users will reach 2.7 billion people, representing 39% of the world's population; 750 million worldwide home networking, accounting naver for 41% of global household; number of mobile broadband users is as high as 6.8 billion, approaching the total global population. [ ] another three years, will have 3 billion global Internet users; in China, according to Development Statistics Report naver January 15, 2013 China Internet Network Information Center (CNNIC) in Beijing issued a "31st China Internet Network "shows that as of the end of December 2012, China's Internet penetration rate of 42.1% of Internet users reached 564 million, 420 million home broadband Internet users, the site number 2680000. [ ] Being Digital is becoming a global Internet naver users not only lifestyle, and is changing human worldview and values. More importantly, the global Internet, and 3/4 pages in English, nearly 80% of the information is in English, more than 70% of the messages are written in English or the Department of English address. In addition, although the scale of China's Internet users have ranked first in the world, but the combination of commentary and foreign authorities IDC data show that as of the end of 2009, Internet users are still the most used language is English, reached 478 million, accounting for 27.6%, with an estimated population more than 1.26 billion; using Chinese users only ranked second with 384 million, naver accounting for 22.1%, with an estimated population of more than 1.37 billion; Spanish, Japanese, French, Portuguese, German, Arabic, Russian, Korean, etc. were bits ranks third to tenth place. [ ] As of the end of November 2010, the Internet's most widely used languages, Chinese continued to hold second place, the number of Internet naver users has reached 450 million; English continues to lead, the number of users is about 537 million. Spanish, Japanese, Portuguese, German, Arabic, naver French, Russian and Korean, respectively ranked third to tenth place. However, according to U.S. technology news site The next web writer Alex Wilhelm predicts that over the next five years, naver the Chinese will overtake English naver to become the dominant language on the Internet. [ ] worth considering is that in the last two or three years, even beyond the English and Chinese "hegemony" of the Internet, can not seem to change the status naver of English and its global lingua franca of the Internet. This is not only determined by the overall strength of the United States, Britain and other English-speaking countries, but also to establish first-mover advantage in the English network, such as the cumulative effect and the basis of professional standards. English only movie network platform as an example. IMDB (Internet Movie Database, the Internet Movie Database) is a run on October 17, 1990 English movie site is the Internet's first major movie content portal; the site in 1996 in the United Kingdom registered as Internet Movie database company, and from 1998 began to incorporate Amazon's. 2002, IMDb additional charges IMDbPro, provide additional, diverse information, including film production naver and box office details, contact information of the film industry, movie Events Calendar etc. for entertainment professionals. Since the write power is open, IMDB since its establishment has continuously grown and appears mirrored in the major U.S. campus network, movie information submitted by users is also increasing. Currently, IMDB has become one of the largest global Internet Movie Database is an online database about the movie actor, movies, television programs, television entertainer, video games and film production team. Both include film actor, director, drama and film critic, and other basic information, there are more rich content on the IMDb, such as trivia tidbits associated with the film, the film loopholes, movie soundtracks, aspect ratio, different versions of the film and so on. Actor, director, screenwriter, and other staff members have their own entries in the database, they will list them participated in the movie, and usually their biography. In addition, users can find those in a different language, different countries use different titles issued films in akas.imdb.com. In fact, IMDb is not just movies naver and video games such as databases, it provides daily updates of film and television news, and the introduction of special reports for different film events (such as the Oscars). IMDb forum is very active, except that each database entry has a message board, there are a variety of comprehensive discussion boards on various topics. Anyone with e-mail and use the Web browser to accept Cookie, you can create an account on the IMDb, to submit information and to participate in the voting on various topics. Demand for automated queries, the database can be compressed most downloaded in text file format, and use the tools provided to extract (usually at the command line). IMDb ratings and 250 logo and slogan is its most popular naver features, only for movie theaters broadcast can participate in the selection, and short films, documentaries, miniseries naver and TV movies not one of them. Users in the "1" (lowest) to "10" (maximum) range of the film score. After filtration score generated mathematical formulas final assessment. To protect against malicious influence voting results, the database uses data filtering mechanism and the minimum number of voting restrictions (currently 1250 tickets) naver to get the "true Bayesian probability outcome." Also, the only "regular users vote" votes in order to be credited; and for the protection of fairness, become a condition naver of such users is confidential. Through such efforts, IMDb has not only become the world's biggest movie database, and has become one of the most influential global portals, naver among the best in a variety of Internet rankings. naver Only URLFAN the 2009 Internet rankings, IMDb has become en.wikipedia.org, youtube.com, flickr.com, twitter.com, google.com, myspace.com, facebook.com eighth of "the world's most influential website. " naver [ ] In China, the site is not only derived from the Chinese version of the "Movie Database" (www.imdb.cn), "IMDb Chinese network" (http://www.ruifilm.com), etc., but also a Chinese media, China reports and understand Western movie fans the most important and indispensable reference information; become an important medium for the United States, Britain successfully spread of English and European film culture to the world. If nothing else, the film in English and Chinese portals naver and portal movie site, has been difficult to have the opportunity to network with IMDb platforms naver such competition. Two, but in the Internet age, the network is the media. Chinese naver movie "going out" that is spread overseas Chinese movies, Chinese movies in stronger and bigger network, more still needs to build a deeper, more professional but also more interactive and participatory naver foreign naver language naver (mainly English) network platform . In fact, from the beginning of July 2008, Movie Network (www.m1905.com), CCTV (www.cctv.com), China National Radio (www.cnr.cn), International Online (www.cri.cn) and Oriental Broadband (www.smgbb.cn) on together by the National Film and Television as the mainstream naver media focus on the development of the five-run radio and television websites. Unfortunately, in addition to international online, radio and television these sites basically no construction-oriented language version of the audience at home and abroad; various other portal sites or movie movie portal, even with different degrees, different levels of foreign languages, but also There are many urgent naver issues to be addressed in the page content, SEO (search engine optimization), user experience and interaction and so on. Movie Network and China's international online movie online (www.chinesefilms.cn, in English) is one of the representatives. Movie Network is based on the State Administration of Radio Movie Channel offer comprehensive instructions of movie portal, sponsored by the Movie Channel (CCTV6), 2004 年 12 月 31 officially opened naver the film on-line professional portal. Movie Network naver has a business license issued publications, film distribution business licenses, permits filmmaker, radio and television program production license, etc., to enjoy the most comprehensive movie qualification. August 18, 2010, the Movie Channel, a wholly owned investment and movie network for the main business of one thousand nine hundred and five (Beijing) Network Technology Co., Ltd. inaugurated. After eight years of development, the average daily number of visits movie network has more than 500 million people (independent UV), average daily page views (PV) more than 20 million times, with 3,050,000 naver registered members. Home movie network mainly consists of high-definition theater, video, naver information, video library, celebrity, gallery, charts, interactive forums, blog, telecine, CCTV6 area, such as the composition of web services thirteen channels, in addition to movie network player PC client end product, HD HD player, WAP mobile phone network, movie club network, mobile news, smart phone applications and other wireless products. Among them, the HD Theater channel provides 6,000 genuine remnants of smooth HD video online watch, while a daily rate of 30 film to be updated monthly; video channel naver to provide about 200,000 short video, more than 20,000 hours of on-demand viewing services , covering film, star track video reports, movie Aspect analysis, inventory of all types of movies, original video clips; news stories and movie Movie Database has long been a core consisting of one part of the network, has formed a very large database, including 30 movie database of more than 200 million people of the shadow database; information covering all domestic and international film-related information, a total of more than 200,000 and more than 100 daily updated video dynamic information; channel from the photo gallery, street shooting, stills, posters , wallpaper five picture categories, consisting of a total of 300,000 naver images, and more than 200 daily rate updates; Users Forum channels, blog channel system consisting of an interactive movie network. Currently, the Movie Network has 3,000,000 users blog, updated daily critic Bowen more than 1,000 articles, reviews, more than 10,000 naver of all kinds, all kinds of movie reviews 400 million articles; channel daily to participate in user forums to discuss more than 10 million people daily More than 1,000 articles were posted, naver more than 5,000 of reply; Film News Channel launched a national 127 cities in 887 theaters online seat selection, Ticket Service. naver Movie Network also through the "viewing group" activities, so many enthusiastic users for the first time free to see aggressively film, "the film you see a large network with" slogan has been influential in the netizen. CCTV6 channel is to provide a platform for Internet services CCTV6 audience. Opening of CCTV-6 online synchronization TV network users to watch CCTV6 meet the aspirations, the current average naver weekly movie network platforms in the number of CCTV-6 watch online sync TV has more than 130 million people. PC products are based on the client PC operating system windows desktop software products, to provide users with Movie Network HD movies, short video on demand service, as of May 2012, the installation of three million naver users daily use of subscribers reached 200,000 passengers; premium channels Genuine movie network exclusive movie content naver cornerstone of Chinese Internet users pay tailored genuine high-definition television network platform. Currently available in more than 1,500 academic books 720P HD resolution over large areas of VOD services. Overall the number of paying customers more than 50 million people; Movie Network also has developed a wap network, movie network club, Android naver smart phone applications, Symbian smart phone applications, iphone smart phone applications, ipad tablet computer products, these mobile Internet products possess Movie Network's core business, so movie network product line has comprehensive coverage of the various terminals, a three-screen integration system deployment, and can provide naver services to users anywhere in the movie and film industry already has an integrated portal and large movie Portal
