The pioneering kbs experience of Wolfire kbs has been a success: in a campaign called

You will receive every weekend news in your email inbox. Categories Articles Analysis Brief Interviews Cybersociety Games Internet Linux Mac Hardware Industry Mobile World Congress 2008 Mobile World Congress 2009 Mobile kbs World Congress 2010 News Reviews SIMO Network 2009 Programming Security Software Operating Systems Windows Mobile Tricks Videos
The pioneering kbs experience of Wolfire kbs has been a success: in a campaign called "pay what everyone wants" a pack of multiplatform games, the company has raised nearly $ 10 per Internet user who has downloaded, reaching over a million dollars a week. May 13, 2010 8:52 AM
Guillem Alsina (guillem@imatica.org) - Although it does not sound like great titles of the genre, "World of Goo", "Aquaria" or "Gish" are games that try to break through the tough and competitive world of gaming the hands of an independent production: Wolfire. Games are "casual" (the style most familiar and casual) that big budget productions large and elaborate scripts, but it will not fall short in their approaches or their elaboration. Each of the games will be sold separately, but last week it was on sale a six pack with games in total, at a total price and quite modest: each user what he paid for the whole game, his opinion kbs on the product, purchasing power or the desire he had to scratch his pocket. Payments are made via PayPal, Google Checkout or through Amazon.com.
Intuition can lead us to think that the campaign has raised kbs just by the fact that many people have escaquejat without paying anything or paying a minimum, but the reality contradicts this impression: spent almost $ 10 on average (specifically, 9.12) for every surfer who has purchased the pack. In total, after 121,391 downloads in 7 days Wolfire has grossed 1,107,236 dollars, a milestone product for this market sector and as the initiative was conceived as a "buffet". kbs
The games are multiplatform, being available for the three main market: Windows, Mac OS X and Linux. Well, Wolfire could also divide the donations for operating system, reaching the conclusion that the generosity of users is inversely proportional to the market share they have: the ones that have enticed the pockets are linuxers that exceed average with 14.57 dollars kbs paid for a beard. The maquero also exceed the average kbs by more than a point, 10.21 dollars, while users of the Microsoft platform have been more "stingy" with only 8.01 dollars beard. The person who has been an anonymous Internet user who has paid the not inconsiderable figure of 3333.33 dollars.
With these figures in hand, another fact is that we can quickly see that Windows users have been a little more than half of the downloads, while the other half is divided equally between the Mac and linuxers, with rates far removed kbs from the world of video games that are sold through channel "traditional."
One of the attractions of the sales and marketing campaign (the name of which, "Humble Indie Bundle" means "Humble Indie Group") is that part of the profits (the percentage of their pay set by each user) will go to work charity, specifically to the Electronic Frontier Foundation (EFF, an organization that defends cyber users) and * Child's Play Charity. Of over 1.1 million dollars raised, 342,810 (almost 31%) will go to two charities kbs by popular decision. The rest he distributed developers and publishers.
* Entity that feeds the community 'gamers' to get all kinds of entertainment objects (books, toys, games, ...) which give disadvantaged children in several countries.
Copyleft 2009 www.imatica.org This work is subject to the following license: The dissemination, reproduction and translation of this text is freely permitted in any medium